Kellogg's Corn Flakes
It is what it is. The name says it all. Corn Flakes. Nothing more, nothing less.
Sure, there are cereals that are nutritionally superior. There are cereals with tastier ingredients and more innovative taste combinations. But none can claim the basic simplicity and goodness that goes into every bowl of Corn Flakes. It is, literally, what it is. The language and tonality mirrors this basic simplicity and will be repeated across all mediums.
The Box
What better place to communicate our message than on grocery store aisles themselves? Out of home has now been brought to a much more intimate setting.
The Single Serve
Our message will also be printed on the actual boxes sold at canteens, creating yet another medium with which to interact with our consumer. As these small boxes are often used as the bowls themselves, a different series of messages will be printed on the inside of each box.
The Canteen Fleet
The medium is truly the message with Kellogg’s Corn Flakes branded canteens. Every morning, our fleet of branded canteens will arrive at worksites across the country and in high traffic urban centers as a reminder of the basic simplicity and goodness of Kellogg’s Corn Flakes. Inside, consumers will find nothing but mini boxes of Kellogg’s Corn Flakes.
