NIUPUB
Barbecue, Lobster, Pioneer
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The simple and easy-to-operate characteristics of barbecue determine its low threshold. If you want to stand out from the crowd of barbecue brands, you must have your own characteristics. Therefore, we redefine the "NIUPUB" as a trend culture pioneer factory that young people love. What we want to do is not a traditional barbecue restaurant, but a social platform for young people mainly focusing on barbecue, lobster and craft beer. There are not only delicious lobster, fragrant barbecue, delicious craft beer, but also friends who brag together.
Barbecue, Lobster, Pioneer
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The simple and easy-to-operate characteristics of barbecue determine its low threshold. If you want to stand out from the crowd of barbecue brands, you must have your own characteristics. Therefore, we redefine the "NIUPUB" as a trend culture pioneer factory that young people love. What we want to do is not a traditional barbecue restaurant, but a social platform for young people mainly focusing on barbecue, lobster and craft beer. There are not only delicious lobster, fragrant barbecue, delicious craft beer, but also friends who brag together.
吹牛小酒馆
烧烤·龙虾·先锋厂牌
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烧烤简单易操作的特性决定了它的低门槛，若想要从一众烧烤品牌中突出重围，就必须有自己的特色。所以，我们重新定义“吹牛小酒馆”为年轻人喜爱的潮流文化先锋厂，我们想做的不是一家传统的烧烤店，而是一个以烧烤·龙虾·精酿为主的年轻人的社交平台，这里不仅有味道绝美的龙虾，迸发香味的烧烤、口感爆表的精酿啤酒，还有一起吹牛的朋友。
Auxiliary symbol design
Have fun and enjoy life
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In terms of the design of auxiliary symbols, the intention is to "drink and brag", "Cheers" and "have a good time together". The elements of "trumpet", "brag" and "wine cup" are selected to convey the attitude of loving life and pursuing freedom to the outside in a simple and understandable form.
Have fun and enjoy life
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In terms of the design of auxiliary symbols, the intention is to "drink and brag", "Cheers" and "have a good time together". The elements of "trumpet", "brag" and "wine cup" are selected to convey the attitude of loving life and pursuing freedom to the outside in a simple and understandable form.
辅助符号设计
尽兴小聚且热爱生活
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辅助符号的设计上，立意于“醉爱吹牛”、“干杯”和“尽兴小聚”，选取“喇叭”、“吹牛”、“酒杯”元素，以简单易懂的形式，将热爱生活且追求自由的态度传递至外部。
Powerful font style
Present the characteristics of the brand
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The purpose of logo is to solve the problem of recognition, memory and transmission. Strong fonts can better reflect the tavern's brand characteristics, is young, but also trendy. At the same time, the logo design of the inclined form is increased to convey the implication of "bragging" and "Shouting".
Present the characteristics of the brand
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The purpose of logo is to solve the problem of recognition, memory and transmission. Strong fonts can better reflect the tavern's brand characteristics, is young, but also trendy. At the same time, the logo design of the inclined form is increased to convey the implication of "bragging" and "Shouting".
强有力的字体风格
更能呈现品牌的特征
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标志的目的是为了解决识别、记忆、传播的问题。强有力的字体才能更好地体现小酒馆的品牌特征，是年轻的，也是潮流的。同时增加倾斜形态的标志设计，传达“吹牛”“呐喊”的寓意。
A collision color with impact
Striking and striking
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The visual expression of the brand is mainly red and black, striking red represents appetite, midnight snack, simple black in line with the temperament of ingenuity, and supplemented by gold, so that the whole brand vision in showing impact, shock at the same time, but also with a certain sense of texture.
Striking and striking
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The visual expression of the brand is mainly red and black, striking red represents appetite, midnight snack, simple black in line with the temperament of ingenuity, and supplemented by gold, so that the whole brand vision in showing impact, shock at the same time, but also with a certain sense of texture.
具有冲击力的撞色
醒目而震撼
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品牌视觉表现以红与黑的撞色为主，醒目的红色代表了食欲、宵夜，简约的黑色符合匠心的气质，并辅以金色，让整个品牌视觉在呈现冲击力、震撼的同时，又具备一定的质感。
Illustration & Comics
Enhance brand culture output
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Based on the extension of the brand format, the products are conveyed in the form of illustrations and cartoons to highlight the personality and attitude of the brand. The fine and realistic lines in the illustrations show the sense of originality and quality, while the creative story cartoons enrich the brand culture and increase the form of brand export.
Enhance brand culture output
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Based on the extension of the brand format, the products are conveyed in the form of illustrations and cartoons to highlight the personality and attitude of the brand. The fine and realistic lines in the illustrations show the sense of originality and quality, while the creative story cartoons enrich the brand culture and increase the form of brand export.
插画&漫画
增强品牌文化输出
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基于品牌业态延伸，以插画与漫画形式传达产品，彰显品牌的性格与态度。插画中细密写实的线条展现的是匠心品质感，同时创意故事性漫画则丰满了品牌文化，增加了品牌向外输出的形式。
