The craftsman makes true things
Carrying the great beauty story
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Cuiwangfei, an Oriental fashion and pleasant jewelry brand from Shenzhen, uses jade as the original material, constantly draws inspiration from the narrative mode of contemporary art, uses exquisite jewelry as the carrier, interprets the power of emotion through the dual perspective of Oriental elegance and international aesthetic, so that jewelry is not only decorative, but also the source of courage and strength for every woman.
Carrying the great beauty story
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Cuiwangfei, an Oriental fashion and pleasant jewelry brand from Shenzhen, uses jade as the original material, constantly draws inspiration from the narrative mode of contemporary art, uses exquisite jewelry as the carrier, interprets the power of emotion through the dual perspective of Oriental elegance and international aesthetic, so that jewelry is not only decorative, but also the source of courage and strength for every woman.
匠造真挚之物
承载大美故事
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翠王妃，来自深圳的东方时尚写意珠宝品牌，以翡翠为原材，从当代艺术的叙事方式里不断汲取灵感，以精妙的珠宝首饰为载体，通过东方雅韵与国际审美的双重视角诠释情感的力量，让首饰不止于装饰，更是每一位女性勇气和力量的源泉。
承载大美故事
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翠王妃，来自深圳的东方时尚写意珠宝品牌，以翡翠为原材，从当代艺术的叙事方式里不断汲取灵感，以精妙的珠宝首饰为载体，通过东方雅韵与国际审美的双重视角诠释情感的力量，让首饰不止于装饰，更是每一位女性勇气和力量的源泉。
Increase the font ratio
Show youth and texture
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Oriental aesthetics is not equal to traditional Chinese, and we hope to convey Oriental aesthetics through design. With Song typeface + black body as the base shape, the stroke structure has both Chinese elegance and modern simplicity, and can highlight the brand characteristics of Cuiwangfei. At the same time, the overall proportion is slightly increased to reduce the difference in the number of strokes and highlight the positioning height of brand products.
Show youth and texture
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Oriental aesthetics is not equal to traditional Chinese, and we hope to convey Oriental aesthetics through design. With Song typeface + black body as the base shape, the stroke structure has both Chinese elegance and modern simplicity, and can highlight the brand characteristics of Cuiwangfei. At the same time, the overall proportion is slightly increased to reduce the difference in the number of strokes and highlight the positioning height of brand products.
加高字体比例
呈现年轻和质感
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东方美学不等于传统中式，我们希望可以通过设计来传递东方美学。以宋体+黑体作为基础形，笔画结构既有中式的优雅，又有现代的简约，更能突出翠王妃的品牌特性。同时，整体的比例略微进行加高，减少笔画数量的差异度，突显品牌产品的定位高度。
呈现年轻和质感
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东方美学不等于传统中式，我们希望可以通过设计来传递东方美学。以宋体+黑体作为基础形，笔画结构既有中式的优雅，又有现代的简约，更能突出翠王妃的品牌特性。同时，整体的比例略微进行加高，减少笔画数量的差异度，突显品牌产品的定位高度。
Take the characteristics of bamboo
Give the brand cultural meaning
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In the new logo design, we take the word "王" as the brand gene, implying a high sense of quality, and at the same time, it gives the outline characteristics of bamboo, and interprets the attributes and concepts of the brand with a unique visual angle.
Give the brand cultural meaning
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In the new logo design, we take the word "王" as the brand gene, implying a high sense of quality, and at the same time, it gives the outline characteristics of bamboo, and interprets the attributes and concepts of the brand with a unique visual angle.
取竹的特征
赋予品牌文化意韵
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全新的标识设计，我们取“王”字作为品牌基因，寓意高的品质感，同时又赋予了竹的外形轮廓特征，用独特的视觉角度，诠释了品牌的属性与理念。
赋予品牌文化意韵
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全新的标识设计，我们取“王”字作为品牌基因，寓意高的品质感，同时又赋予了竹的外形轮廓特征，用独特的视觉角度，诠释了品牌的属性与理念。
New Chinese color
Reserved and peaceful
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In terms of the choice of brand color, we hope it is in line with the product category, and can create a unique brand texture. Emerald green, unlike the green, it is peaceful and contains vitality, with Oriental aesthetic connotation, elegant spiritual characteristics. With plain pearl white, the overall look is more young and advanced.
Reserved and peaceful
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In terms of the choice of brand color, we hope it is in line with the product category, and can create a unique brand texture. Emerald green, unlike the green, it is peaceful and contains vitality, with Oriental aesthetic connotation, elegant spiritual characteristics. With plain pearl white, the overall look is more young and advanced.
新中式的色彩
含蓄而平和
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品牌色彩的选择上，我们希望是符合产品品类的，同时能够塑造独特的品牌质感。翠青色，不似绿色的张扬，它平和而蕴含生机，有着东方审美中含蓄、典雅的精神特质。搭配素净的珍珠白，让整体看起来更加年轻且高级。
含蓄而平和
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品牌色彩的选择上，我们希望是符合产品品类的，同时能够塑造独特的品牌质感。翠青色，不似绿色的张扬，它平和而蕴含生机，有着东方审美中含蓄、典雅的精神特质。搭配素净的珍珠白，让整体看起来更加年轻且高级。
