In 2017 - 2018, new competitors were entering the flavored, liquid stevia sales space. SweetLeaf, the maker of Sweet Drops, realized that they needed to update the look of their product line to remain relevant and visually vibrant in this highly competitive food space. Working with their design & marketing resources, SweetLeaf was able to achieve a 16-product, packaging update which now visually linked their glass packaged product line with their squeezable line of Sweet Drops products.
As part of this design update, the logo was also reworked in order to create a more contemporary look and feeling for the brand.
