EUFLORIA | REBRANDING

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March 2022

EUFLORIA is a contemporary floral art gallery, it is a story about exquisite, delicate taste & irreproachable ingenuity, about flair to make presents, about ability to listen with sympathy and to hear, and, then, to turn the wishes of clients into bouquets of the fresh flowers that are so expressive and unique like the art objects.

EUFLORIA HOME is a modern multi-brand space in the centre of Moscow (Bunin Club House), where Anastasia Isaeva, founder of this project, collects the daintiest interior items for home personally. Brand positioning is performed through immersion of the client into a feeling of warmth as well as a feeling of like being at home.

LOGOTYPE

Core task of the rebranding involved uniting the two lines under one brand, that is directly echoed in a design of new logo. This logo can be used both together with its «flowers x home» descriptor, and aside.

COLORS

Colour palette of the brand refers us to the nature, while interweaving together green shades as being a symbol of greenery and blue ones as a symbol of the sky.

Palette of the green colour is responsible for the floral line of the brand – «EUFLORIA», and palette of the blue colour is liable for the line dedicated to home decor –

«EUFLORIA HOME».

PATTERN

When it comes to the new visual concept of the brand, we have integrated collaboration between EUFLORIA and Evgenia Dudnikova (artist), with participation of the Art Sample Gallery. Evgenia has created several atmospheric floral works especially for the brand; two of them were used by our team as a signature pattern of the brand.

So that to preserve a theme of art, we have applied some small excerpts from the poems of famous poets when writing them on the postcards. It’s possible to purchase these postcards with a bouquet of flowers or with some elements of home decor.

* To love some is a heavy load.
Your charm is pure, no convolution

Boris Pasternak

STORE

EUFLORIA is located in the center of Moscow in Bunin Club House. The historical building was first built in 1903 by Wilhelm Schaub, a famous Russian architect with German roots, and renovated in 2019.