EIGHT PLEASURES | REBRANDING on Behance

REBRANDING OF SPORTSWEAR BRAND IN DUBAI - EIGHT PLEASURES.

April 2023

Eight Pleasures is a youthful sportswear brand based in Dubai that poses itself as clothing for all eventualities. Idea, that lies in its name, - reveals a sense of 8 pleasures that take a large place in life of every woman. These 8 pleasures are various for every woman, and clothes, that we wear,- should fetch the same pleasure that we get from life, while being involved in one or another activity.

logo Redesign

Client turned to our team for rebranding while having an initiative to reverse the corporate identity that will stand out from the competitors. As soon as we had brainstorming in our team, we came to a decision to change the way that name is written in the logo : from «8 Pleasures» to one that composes only letters - «EIGHT PLEASURES». We designed as well a separate symbol that could be used independently. Blue was chosen as a primary color in the branding concept.

New logo design and use of a blue color will serve to ascertain an elegant and solid brand image, while the variety of logo options will add flexibility and ability for usage in distinct situations and marketing communication materials. In this way, the EIGHT PLEASURES brand will be easily recognizable and attractive to its target audience.

main Logo

Main logo of the brand consists of the brand name original tracing with a right justification in two lines.

This type of logo is recommended to be placed in the lower right corner and used without a brand sign.

additional Logo

Second version of the brand logo also consists of the brand name original tracing, but it is located in line.

This logo is recommended to be used as an additional one. It could be employed with a brand sign.

Sign

Brand sign has the form of number 8, made up of two P's, - the first letter in the word «Pleasures».

This brand name could be used apart from the logo, as an independent brand unit.

Tagline

Our slogan «The beauty of simple pleasures» means that even the most ingenious pleasures in life are veritably stunner.

This slogan accentuates the brand values and creates a set of associations at the customers’ side, while forming a requisite pattern.

pattern

Brand pattern consists of the logo signs, and it can be employed in two color treatments: blue signs on a white background and white signs on a blue background.

Pattern is suggested to be used as an additional tool in the brand's visual communication.