My Nature it is a Packaging and Branding project I did in my last year of uni. The goal was to examine current packaging trends and audiences to identify distinctive branding opportunities within a marketplace; generate typographic forms by applying a range of theoretical and technical skills, together with the principles of letterform classification and produce comprehensive 2D and 3D packaging design solutions for a chosen product. 

I worked in the hygiene sector of FMCG, for feminine personal care. 

The idea was to create a more environmentally friendly option for menstrual period pads as it is the most frequently chosen product by women. So the pads are 100% organic, and the packaging is both recycling and compostable, minimising the impacts in nature and being as effective as a regular pad. 

Logo and style: Modern, minimalist, bold, different from competitors and discreet.

Colours: Clean, calm, relaxed, modern and safe feel. Also, considering all brands in this segment have similar colours and packaging shapes, the idea was to stand out and, at the same time, bring a feel that is compatible with the brand positioning.

In-situ + touchpoint