This is the second branding and Identity project I've done. Also, it's the first one I've done outside of a school setting. For the most part, the color scheme is achromatic. I believe it gives the logotype and swag a serious look. Three words I would use to describe this project are: somber, orderly, and crisp. The circular stroke is representative of vinyl records—the center text makes the whole logo look like a center label, from a record. Haju recently started to release vinyl, so I thought it would be appropriate to focus on that.
Client: Haju Tapes & Records.
Project Type: Branding and Identity.
