TITLE: Ramon the bartender stared Death in the face. It's also true that Death stared Ramon in the face.
Pampero. The most drunken rhum in the worst bars of Caracas.

TITLE: In the ring he's called "El Diablo Asesino". In this bar he's always been "Pablito".
Pampero. The most drunken rhum in the worst bars of Caracas.

TITLE: Ten years of Purgatory behind bars make you wanna go back to Hell for a drink.
Pampero. The most drunken rhum in the worst bars of Caracas.

AGENCY: LEO BURNETT

CREATIVE DIRECTOR: ENRICO DORIZZA/SERGIO RODRIGUEZ

ART DIRECTOR: ALESSANDRO PADALINO

COPYWRITER: DAVIDE ROSSI

ILLUSTRATION: ALESSANDRO PADALINO