Dong-A Ilbo Event
Dong-A is 100 Visual Branding
role: Project Manager
Overview
‘Dong-A is 100’ is a celebration of the 100th anniversary of Dong-A Media Group. Through the design motif of “Dong-A is 100”, users can experience a consistent impression and value.
The visual motif of the logo is two circles of the number ‘100’, meaning ‘100 years accumulated until now' and '100 years to move forward'. Based on this, 100 years are expressed as ‘an extension of the circle’ and member’s dreams as ‘various colors’.
The color system enhances the user’s visual recognition, and the modular system increases production efficiency by involving the personality of about 200 teams as diverse graphic styles.
These systems are integrated and applied to applications to help users experience a consistent impression and value.
role: Branding Designer
role: Website Designer
role: Graphic Designer
