CHANNEL A
Network Branding
role: Project Manager, Branding Designer
Brand Design Concept
‘Expanded’ and ‘Infinite’ which are the core value of Channel A’s frame and it visually express two concepts, visual·functional.
Expanded Canvas: To date, Channel A’s canvas has existed inside the device like TV. But now, we have extended the previously locked canvas out of the device, allows to visualize Function as a graphic component through expansion, variation, movement.
Infinity Canvas: The frame of the canvas will be the baseline for concentration and highlight. Also, it will expand as a reference element that creates space on the Z axis. Canvas, by giving a two-dimensional plane a depth and a sense of space, appear as a three-dimensional space, also used as a concept to extend finiteness to infinite at the same time.
Brand Graphic Motif
To visualize the expansion of the Channel A canvas, build a unique symbolism of Channel A by using three types of graphic motifs asthe foundation.
Brand Color
The concept of ‘mixing colors’ has been applied to the brand color with the expansion of the Channel A canvas. Define the colors for each genre by mixing the various colors with ‘Channel A Blue’.
Brand Design
Variation
Application
