Almazara de Muela

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Almazara de Muela

Branding and packaging (structural and graphic design) for Almazara de Muela,
a Priego de Córdoba PDO extra virgin olive oil.

THE COMPANY AND THE CHALLENGE

Almazara de Muela is a confidential oil, initially reserved for the farmers, mill masters, the factory staff and their families. This product was so far available for direct sale in the shop of the factory.

The challenge was to reveal the unique story of the brand through a new packaging design (brand logo, bottle, label, secondary packaging), in order to expand the clientele while celebrating existing customers. This project came when the mill decided to share this confidential reserve through the company's e-commerce site (a direct selling now accessible to all).

The results - The producers' secret

Farmers, pickers, producers, office staff... everyone who is part of the Muela mill shares a secret. A very well kept secret.

We produce excellent olive oils, and we are happy and proud to share them
with as many people as possible around the world.
However, there is a product that we want to keep between us, for us... If you
want, we will not be able to refuse you.
But you must desire it, seek it and find it. In short... deserve it! You will only get
there by taking an interest in us and our secrets, because it's located in one place:
in our Almazara.

▶ The new more modern & cheerful design invites to discover the secret of an oil reserved for insiders who value the fruit of the hard work of a large family passionate about the lands and olive groves of Priego de Córdoba.

▶ A new 5L bottle, more modern and differentiating, designed to highlight the naturalness of the product.