Brand Strategy - Naming - Corporate Identity - Brand book - Communication

The new logo is widely recognizable. Created in agreement with the CSR approach, it keeps as main objective to foster and establish a consistent brand architecture. 

The VB symbol is dynamic, growing, positive, welcoming and benevolent.

The "V", from "Vignerons" reflects the action, vitality and adherence of all members of the cooperative to a similar visionary and innovative approach.

It extends into the natural and welcoming curves of the “B” from Buzet AOC, shaped as a heart, reflecting the generosity of the action.