A deep catalog of products can be confusing for your consumer. Especially when many products can work for your particular problem. This is no different for Purina. We developed a rich media ad campaign that allows consumers to answer two simple questions which provides products that solves their particular needs. Where available, a user can also watch a testimonial video. The current campaign run has experienced an astounding 18% interaction rate.
Two-part selection process
Product search results
Individual product details with a customer testimonial
