The Flowner is a floral design and styling studio specialized in custom decorations for social events as well as floral design workshops and tutorials.
To redesign the brand identiy, we focused on the delicacy, sobriety and sophistication that The Flowner represents. We chose a soft color palette that harmonizes, unifies and adds variety to the brand's applications.
We settle on a bold logo that harmouniously contrasts two fonts. It is designed to be subtle and meant to be gracefully stretched. The previous graphic symbol was re-interpreted to be more balanced and minimal.
