OnePlus Nord N20 Launch Campaign

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Nord N20 5G Smartphone

Campaign - OnePlus

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To support the launch of the highly anticipated OnePlus Nord N20 5G smartphone, the brand's U.S.-based marketing leaders reached out directly to creative production agency Transparent House. Based on a solid working relationship that spans several high-profile marketing engagements in recent history, Transparent House was commissioned to apply its signature CGI expertise in the creation of a captivating launch video for the Nord N20 5G smartphone, showcasing its key features in cutting-edge style.

“I look for a partner that can deliver best-in-class experiences and that’s exactly what Transparent House does,” said OnePlus Creative Director Carlos Zúñiga. “With its experience in CG, photography, and Web3, TH has played a key role in shaping our creative process for several of our product launches.”

For our team, it was another opportunity to create a unique technical journey through this brand’s patent smartphone universe, using sharp, bold visuals, and epitomizing 5G speed and performance. The narrative is accompanied by a custom soundtrack scored specifically for this project.

Also tasked with delivering key marketing visuals and lifestyle photography to be used extensively in the launch campaign, custom Transparent House deliverables included over 60 different assets.

Driven by Transparent House creative elements, this campaign is now live on the brand's internal sites, throughout its social media accounts, and in other strategic promotional facets including the brand's ecommerce marketing sets.

Key Visuals

Creative Development

Behind the Scenes

Well known for our photorealistic CG artistry, Transparent House is often trusted to produce premium original photography and live-action video for our clients. In these engagements, we take great pride in mastering all production details, from casting and location scouting to complete post-production finishing services.

The photoshoot for the OnePlus Nord N20 took place in Downtown Los Angeles on December 12, 2021. The results include dozens of hero photographs that will continue to play out in campaign promotions to come.

Lifestyle Photos