STARTING POINT
As a child, everyone dreams of flying and plays
with the idea of spreading their wings:
both little boys and girls.
But as they grow up, the girls often stop doing it.
IDEA
For International Women's Day,
we celebrated little girls' dream of flying
and invited them to follow this dream,
just as ITA Airways Captain Francesca Longhi did.
EXECUTION
We created an emotional video portraying little girls
who dream of flying and featuring a voice
over that represented a sort of open letter addressed
to all the girls: a proper invitation to never stop flying.
Only at the end of the video, we find out that the voice
we've heard so far is that of Francesca: ITA Airways Captain.
Executive Creative Director:
Alessandro Sciarpelletti, Daniele Piazza
Creative Director: Paulo Gonzalez, Mattia Lacchini
Creative Supervisor: Camilla Vanzulli
Mid-Weight Art Director: Giulia De Chirico
Junior Art Director: Emma Bertinotti
Editor: Carolina Valaguzza
Writer: Lihn Vu Thuy
Junior Writer: Simone Calvi
Account Director: Elisa Menghi
Account Manager: Silvia Daniele
Senior Account Executive: Giorgia Cassina
Producer: Amalia Calo
Videomaker & Video Editor: Rocco Brandini
Photographer: Alessia Zuin
Colorist: Max Finotti
