“Can I help?” is a phrase that is often said when it comes to home care and cleaning taking
for granted that household chores are someone else’s responsibility.
A responsibility that, still, is attributed to women in 74% of households.
For this reason, on the occasion of International Women’s Day, we wrote an open letter to Treccani, the most important dictionary in Italy, to give this expression a new definition.
Thank you and please, don’t say “can I help?” at home
Executive Creative Director: Alessandro Sciarpelletti, Daniele Piazza
Creative Director: Paulo Gonzalez, Mattia Lacchini
Mid-Weight Creative: Lorenzo Canazza
Mid-Weight Art Director: Giulia De Chirico; Junior Art Director: Emma Bertinotti
Editor: Sergio Giussani; Writer: Francesco Pierucci
Head of Client Services: Francesca Feller; Senior Account Director: Mirco Bertola
Senior Account Manager: Diego Vallieri; Senior Account Executive: Alessia Bloise
Account Executive: Giuliano Franco
Head of Strategy: Bruno Tecci; Strategy Supervisor: Marta Prosperi
