KushajMe Cannabis - Branding & Packaging

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kushaj me

Brand Naming, Logo Design, Packaging, Social Media

KushIn & Enjoy.

KushajMe is a Croatian based cannabis retail & pre-rolls company. KushajMe rolls are made and sourced from one of the finest organically grown cannabis farm in Netherlands, as they choose to support the community of small businesses. The company is built on a foundation of love, compassion, and equality.

The Challenges

After the initial meeting, the main objective was to come up with a cool name which will be attractive to both Balkan and worldwide (mostly Europe, for now) region. Definitely, they wanted a name that will resemble marijuana in some way, so that was the first obstacle, after which we had to approach the identity in a way which isn't the standard for cannabis industry - by avoiding the heavy usage of cannabis leaves and colors.

The naming, design & user personas

We presented 4 different names to Josipa, and after a few days of reviewing and visualizing potential identities, we settled on KushajMe. The name originates as a mixture of English and Croatian language, basically combining a Croatian verb (kušaj me, eng. Try me) and the word Kush which is one of the slang for Cannabis.

Regarding the design, we wanted to create something that will resemble relaxation and enjoyment, without placing too much emphasis on the cannabis and leaves symbols.

As their target audience are youngsters between 18-30, a bit hippie and atypical, we wanted to catch their attention with something that is slightly psychedelic and vibrating as well. Basically, portraying the brand as cool youngsters as they are, but in this case, they are cool providers of organic and high-quality cannabis heads and pre-rolls.

The outcome was amazing, a simple and vibrating identity that lovely translates throughout the packaging by using 1 main color combo (vibrant green and pastel pink) with 3 different shades for each strain. The color palette is accompanied by bold hippie typography and clean paragraphs.

Words From the Client.

By working with Ivan and his team we've accomplished something that I've always dreamt of, and I still can't believe that now I own a legit brand that is so well crafted and positioned. I've been in the cannabis industry for last 6 years working as a brand manager/consultant for one of the largest EU cannabis brands, which gave me the knowledge and experience, but now I finally decided to step on my own. Ivan was not only great as a project leader, but also made sure that me and Anita are heard, all of our ideas and suggestions. Besides that, I'm glad that he shares the same values as we do and greatly understands the cannabis industry. So in the end, not only we got an amazing design, but met a cool guy who also gave us some other business suggestions which are highly appreciated!

___ Josipa, Co-Founder at KushajMe

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