Brand Identity for Sendaway
Branding, Packaging, 2021
Creative Director Alex
Art Director Alex
Designer Alex
Motion Karo
Client Sendaway
Sendaway is a city-boy style clothing brand, advocates natural, pure, loose and casual wear. The brand identity design uses a random arrangement of text and wash icons to express the idea of no-formula wear. The dense text paragraphs also visually metaphor the high gram weight of its product fabrics.
Sendaway是一个city-boy风格的服装品牌，主张自然纯粹、宽松随意的穿着。品牌的识别设计用文字与水洗图标的随机编排来表达无公式穿搭这个理念，密集的文本段落在视觉上也隐喻了其产品面料高克重的特点。
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