"A Different Kind Of Luxury"
Hyundai Equus
Hyundai Equus
FEATURES
This spot was inspired by real Equus owners who told us how often people would inquire about what kind of car they drove. This became a strong point of pride for owners – the fact that they were driving something unique that people were genuinely curious and interested in. Based on this truth, we created "What Kind."
The concept for this was to actually have a number for people to call where they would hear testimonials from real-life Equus owners (these owners REALLY love their cars). Sadly, this died. It was a quick and (fairly) painless death.
GQ tablet ad that gave readers an engaging, 360 tour of the Equus interior with the help of the iPads gyroscope. By holding up the iPAD and physically rotating, readers could explore as if they were actually sitting inside the Equus.
