To promote the new Iridium Spark Plugs from Bosch, we created a one-of-a kind Mustang to give away on Facebook. To spread the word, we drove The Mustang around the world’s largest one-day car event – The Woodward Dream Cruise. And we figured the best way to stand out amongst millions of cars, was to intentionally not show ours. So, we wrapped our Mustang in a custom cover and started cruising. The QR codes drove people to the Facebook page where they could enter to win and watch a teaser trailer for The Build.