Type–11
Type–11 is a convenience store that explores how typography functions in our daily lives. Type–11 makes tangible the kinds of decisions that (typo)graphic designers make when designing for different reading situations. How do these seemingly minor design decisions influence readers’ perceptions and impact on communication efficiency and effectiveness? We invite you to tell us what you prefer as a reader, and highlight some of the issues that arise when reading in print, on screen and for signage.
Curated by
Mak Kai Hang, Creative Director of Makkaihang Design, Graphic Designer
Keith Tam, HKDI, Typographer and Design Educator,
Dr. Cheung Sing Hang, Associate Professor at the Department of Psychology, University of Hong Kong, Psychologist
Keith Tam, HKDI, Typographer and Design Educator,
Dr. Cheung Sing Hang, Associate Professor at the Department of Psychology, University of Hong Kong, Psychologist
Special thanks to
Katherine Tse, Trilingua Design & deTour Team
Katherine Tse, Trilingua Design & deTour Team
Feature Exhibition - Typography ✕ Design at deTour 2021 Design Festival 有(冇)用 Use(fu)less, PMQ, 35 Aberdeen St, Central, Hong Kong
26 Nov — 12 Dec | 11:00 — 20:00
26 Nov — 12 Dec | 11:00 — 20:00
Graphic Design: Makkaihang Design
see more work: instagram.com/makkaihangdesign
new business: info@makkaihang.com
