Château Galoupet

Branding
Client
Château Galoupet is a Cru Classé de Provence, a progressive estate with a unique ecosystem of woodland and vines, committed to crafting exceptional expressions of its terroir in the most respectful way to the environment, aiming to embody a new natural and emotional luxury for Moët Hennessy.

Challenge
The ambition of Château Galoupet, a vineyard estate facing the Mediterranean Sea and the Island of Porquerolles, is to become a lighthouse of sustainability for local growers, Provence, Moët Hennessy and the industry, and to become an inspiration for new generations of wine makers and drinkers.

Their Nature is their inspiration.
The natural elements shape the unique character of the estate and please all the senses. One that delights our taste buds, our eyes, and our soul.And because Château Galoupet respect their land so much, they strive to give back to her more than they take.

This means the visual identity, including the bottle, had to live up to the team’s ambition, in terms of storytelling, sustainability and distinctiveness.


Solution
In line with the philosophy of the estate the whole identity pays tribute to its land.
The estate artwork, a hand-created illustration, represents the natural elements of the domain.
The brand ochre colour echoes the red earth of Provence.
The quality seal integrating the moon nods to the night harvests.
The dancing font follows the back and forth of the Venturi wind which enrich the vines.

The visual identity invites you to further enjoy the Provence warmth by basking you in 17h15 light, when the sun is going down with its golden rays, which brings to life the lulling estate shadows.

The Cru Classé de Provence is presented in an amber eco-glass bottle (defying traditions of choosing Rosé by its colour) comprising of 70% recycled glass (vs 0% in a clear bottle).
The serigraphic brand identity, embossed estate artwork and the wax sealing relinquishes the need for a printed label and enhances the sensoriality of the bottle.
                                            Crédit photos © Margot Mchn
Château Galoupet
Published:

Château Galoupet

Published: