S/JUSTO STRATEGY's profileGabriel Kalani's profileBruno Krazler's profile+1

Fazenda Arcanjo Miguel

Multiple Owners
•
brand identity farm Food fresh Fruit healthy juice Nature orange organic

PT
Há 10 anos a Fazenda Arcanjo Miguel (FAM), cuida não apenas da alimentação de seus consumidores, mas é responsável por muito dos empregos da região. A FAM Laranjas visa mais do que uma simples venda. Vislumbra o processo de continuidade no relacionamento com o cliente.

A história da fazenda se conecta com o emocional das pessoas. A linha que costura toda a estratégia e toca o coração. A história da marca se mistura com a história do fundador e do progresso de São Miguel Arcanjo. História viva na marca e foca no que ainda pode ser feito. Sucessão (não é herança). Continuidade. Perpetuidade.

Como podemos construir uma marca de citricultura que seja sustentável econômica e ambientalmente, promovendo o desenvolvimento da região e das famílias que ali residem?

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EN
For 10 years, Fazenda Arcanjo Miguel (FAM) has not only taken care of food for its consumers but is also responsible for many of the jobs in the region. FAM Laranjas aims at more than a simple sale. It envisions the process of continuity in the relationship with the customer. 

The story of the farm connects with emotions. The thread that sews the entire strategy and touches the heart. The history of the brand is mixed with the history of the founder and the progress of São Miguel Arcanjo. Living history in the brand and focusing on what can still be done. Succession (not inheritance). Continuity. Perpetuity. 

How can we build a citrus culture brand that is economically and environmentally sustainable, promoting the development of the region and the families that live there?

brand identity farm Food fresh Fruit healthy juice Nature orange organic
brand identity farm Food fresh Fruit healthy juice Nature orange organic
brand identity farm Food fresh Fruit healthy juice Nature orange organic
brand identity farm Food fresh Fruit healthy juice Nature orange organic
brand identity farm Food fresh Fruit healthy juice Nature orange organic
brand identity farm Food fresh Fruit healthy juice Nature orange organic
brand identity farm Food fresh Fruit healthy juice Nature orange organic
brand identity farm Food fresh Fruit healthy juice Nature orange organic
brand identity farm Food fresh Fruit healthy juice Nature orange organic
brand identity farm Food fresh Fruit healthy juice Nature orange organic
brand identity farm Food fresh Fruit healthy juice Nature orange organic
brand identity farm Food fresh Fruit healthy juice Nature orange organic
brand identity farm Food fresh Fruit healthy juice Nature orange organic
brand identity farm Food fresh Fruit healthy juice Nature orange organic
brand identity farm Food fresh Fruit healthy juice Nature orange organic
brand identity farm Food fresh Fruit healthy juice Nature orange organic

OBRIGADO! / THANK YOU!

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Equipe S/JUSTO:
Estratégia de Marca: Stevan Justo
Direção Criativa: Stevan Justo, Bruno Krazler
Design e Social Media: Bruno Krazler, Gabriel Kalani
Embalagens: Bruno Krazler
Animações: Bruno Krazler

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S/JUSTO Team:
Brand Strategy: Stevan Justo
Creative Direction: Stevan Justo, Bruno Krazler
Design, Social Media: Bruno Krazler, Gabriel Kalani
Packaging: Bruno Krazler
Motion: Bruno Krazler

Fazenda Arcanjo Miguel
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S/JUSTO STRATEGY's profileGabriel Kalani's profileBruno Krazler's profile+1
Multiple Owners

Owners

S/JUSTO STRATEGY's profile
São Paulo, Brazil
Gabriel Kalani's profile
Belém, Brazil
Bruno Krazler's profile
Rio de Janeiro, Brazil

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Fazenda Arcanjo Miguel

Feeding the prosperity of people and the world. We were challenged to develop the whole Brand strategy of a citrus culture farm that is economica Read More

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