Floret
Flowers and chocolate are obligatory attributes of the holiday. Floret is a premium chocolate brand that gives flowers and chocolate.
The project was made for a local English confectionery. A feature of the task was to develop the identity of the premium chocolate brand: packaging design, logo and lettering. For the packaging design of various chocolate flavours, author's flower compositions were developed. The logo includes lettering and a flower emblem. The lettering was designed using grotesque elements to highlight the long tradition of chocolate making by a local English company and to give the product a premium style. At the heart of the logo emblem is a closed arch with a flower inside from which rays of light come, resembling a basilica window.
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