FREE SPIRIT

Brand and packaging design of Kentucky Straight Bourbon. For the label design, white and black were chosen as the color palette to enhance the contrast and highlight the illustration. Since the name of Bourbon is Free Spirit, the following symbols were chosen to illustrate the label: the eye - symbolizes consciousness, the torch and broken chains - freedom, the four arrows point to the cardinal points, that is, the free choice of making a decision.

ROLES:

Branding/ Package design/Lettering/Illustration

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