PlusOne® teamed up with Omek to promote their 5-day hybrid cultural festival kicking off on Africa Day, May 25th. It takes places online and across multiple venues in Amsterdam with music, films, talks, a lunch session, a club night, networking and more.

For the creative, the calabash takes a central role. It is a symbolic object that contains nourishment, is passed from generation to generation, and has a rich culture embedded into the engravings and colourful painted patterns.

We used them in bold, rhythmical compositions to create a joyful animation that taps into the global African spirit.