The idea of having a to-do list each day helps me stay organised, productive and be efficient in everything I do throughout the day. It helps me to keep my work-life balance. Keeping a to-do list has been a part of my identity and characteristic for a long time, therefore, it is my self branding concept. The idea is to convey my message and information through each list, that are different on each stationeries.
PERSONAL BRANDING
NAME CARD
LETTERHEAD
ENVELOPE
RESUME
The design is kept consistent and important informations like personal details are emphasised by using hand-drawn highlighter marks. All the stationeries are printed on coloured papers because personally, as a designer I like the exploration and is intrested in the usage and combinations of colours and design.
PORTFOLIO BOOK
The small pages at the front serves as a preface that informs the readers that they are going to view my portfolio now. A version of the resume will also be attached in the portfolio book, making it easy for people who are interested to find or contact me after they view the portfolio book.
Before each project, a small image page divider refresh readers attention and inform that they are entering into the next project. All the dividers are done in the same typographic and layout manner, to keep it consistent. However, different bright colour papers are used as the cover page for each project, and the colours chosen are based on the mood and feel of each project.
The outer cover stretches from the last page of the portfolio book towards the front cover and wraps the portfolio book perfectly.
It consists of surprise elements like more personal information about myself and a pocket to hold extra components such as full stationery set and two extra portfolio components which are my studio photography and my paintings.
DIGITAL PORTFOLIO
The project dividers are kept consistent for readers know that they are going to view the next project. This layout system keeps the digital portfolio clean, direct and informative. All of the project descriptions are on the dividers for readers to understand the project quickly.
The digital portfolio is more summarised than the portfolio book, therefore I used clean layouts to keep it short and compact. Captions are kept small to make sure it doesn’t disturb the designs however all of the titles are big enough to view on screen without the need to zoom in.
Thank you!
