Underexposed's profile

Fermento Brand Identity

Branding
TOP UP THE GUT STUFF
Whether it’s gut, skin, brain or immune health, Fermento has isolated the specific probiotic strains that help, and packed them into high-impact probiotics that really work. No fillers, nothing wasted, just a targeted top up of the trillions of microorganisms that work their magic inside your body every day.
Fermento are busting myths and creating a stir. They needed a brand that sets them apart from the sea of ineffective probiotic cocktails. One that celebrates the incredible power of probiotics.

So we developed a rich, bright, flourishing probiotic landscape, taking a lead from the dark conditions needed to cultivate them. And we used this visual language to simply communicate the specific probiotic strands used in different products.

From story, values and brand positioning to tone of voice, photography and digital, we're working with the team at Fermento to show the real benefits of probiotics and the potential of good bacteria to make the world a healthier place.
Fermento Brand Identity
Published:

Fermento Brand Identity

Published: