Brand Identity | Illustration | Stationery | Catalogue
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ABOUT ZUD
MADE IN ARGENTINA BY ARTISANS
A company that breathes authenticity, which stands out for the selection and quality of its products.
A company that breathes authenticity, which stands out for the selection and quality of its products.
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CONCEPT
Zud's identity is inspired by the elements of nature. The unique pieces and organic elements we find in it refer us to the unique pieces created by an artist, each piece is unique. That way when acquiring a piece of Zud we will be receiving a unique and unrepeatable natural piece. Our missiom was to create a simple, easy-to-read logo that refers to the premium and sophisticated. We use an elegant serif typeface with curves that brings us closer to the organic and the unique. A contemporary, fresh and simple color palette to communicate creativity, inspiration, and be seen as an energetic, flexible and unconventional brand. We use two fonts, one with a lot of personality that reminds us of elegance, and a sans serif that give us simple and easy-to-read texts. We play between the simple and the premium in a unique way.
Cliente: ZUD ART OBJECT
Creative Direction & Graphic Design: Sofia Noceti Studio
Photography: Magali Polverino | Art Direction: Laura Manson
Buenos Aires | 2021
