Gazel was named as the launch platform to deliver fully accessible, professional websites that is affordable for the target audience and requires a minimum time in execution. With a series of packages to help small businesses and start-ups launch a presence online and with a very transparent pricing structure, Gazel was aiming to become the one-stop-shop within the MENA region.

 

The greatest challenge to the launch of Gazel was the already well-established market leaders in the USA and overly aggressive market of quick and economical web solutions rising from Asia and beyond.

 

With already established reputation of a leader in web digital solutions in MENA region, Blue Beetle has introduced an alternative services, named Gazel, that would perfectly fit clients on budget.

JPd developed the Identity and Visual theme of the brand, with the key element of a modern stylistic Gazel symbol that was not only own-able to the brand but also easily used as a standalone graphic device. Sophisticated and dynamic symbol was reflecting the business edge of movement and transparency.

Using Black & White photography to provide a visual contrast to the vibrancy of the supergraphic, JPd created unique look & feel to the brand that could be applied across many communication platforms from digital to print.