OZWORLD HYPEREEL

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ADIDAS ORIGINALS ENGAGED JAM3 TO HELP ANNOUNCE THE ARRIVAL OF THE OZWORLD COLLECTION, COMPRISED OF THE OZWEEGO - THE HERO OF THE OZWORLD COLLECTION - AS WELL AS THE OZELIA, AND A BRAND NEW SILHOUETTE, THE OZNOVA.

AS THE CULTURAL NARRATIVE MOVES FROM ‘WHERE CAN I GO IN THE METAVERSE’ TO ‘WHO CAN I BE,’ ADIDAS’ OPPORTUNITY IS TO PROVE THAT AT THE FOREFRONT OF CREATIVITY, POSSIBILITIES OF EXPRESSION ARE TRULY LIMITLESS.

WE BUILT AN AVATAR CREATION EXPERIENCE THAT DEMOCRATIZES AND CELEBRATES UNIQUE, DIGITAL SELF-EXPRESSION AND INDIVIDUALITY. TO ANNOUNCE THE LAUNCH OF THIS EXPERIENCE WE CREATED THIS 30 SECOND HYPE VIDEO. AT FIRST, IT IS MYSTERIOUS AND HAUNTING, BEFORE REVEALING THE EXCITING PROMISE OF THE WEB EXPERIENCE. THE MAIN SHOWCASE OF THE VIDEO IS THE CONNECTION BETWEEN THE SHOES AND THE AVATARS.

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STYLE FRAME

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AVATAR DESIGN

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TO GENERATE USERS’ UNIQUE DIGITAL AVATARS, THE EXPERIENCE WILL ASK USERS A SERIES OF QUESTIONS TO ASSESS THEIR PERSONAL TASTES, RECOGNISING THE NEED TO EMPOWER USERS WITH DIGITAL TOOLS THAT REFLECT THEIR PERSONAL VALUES.

BY TAKING INSPIRATION FROM ADIDAS ORIGINALS' LATEST CLOTHING COLLECTION AND THE OZWORLD SNEAKERS, WE CREATED A SET OF INTERCHANGEABLE VIRTUAL GARMENTS THAT REFLECT USERS' VARIOUS PERSONALITIES. IT IS DIVIDED INTO FIVE CRITERIA; NEUROTICISM, CONSCIENTIOUSNESS, AGREEABLENESS, OPENNESS TO EXPERIENCE, AND EXTRAVERSION. TO REFLECT INTROVERSION VERSUS EXTRAVERSION, FOR INSTANCE, THE DESIGNS RANGE FROM PUFFY TO ANGULAR.

THE CREATION OF THE GARMENTS FOLLOWED A PARTICULAR PROCESS. THE COLLECTION WAS CREATED IN A WAY TO ENSURE COMPATIBILITY BETWEEN THREE MAIN SECTIONS - HEAD, TORSO AND LEGS. THIS GIVES US THE OPPORTUNITY TO GENERATE THOUSAND AND THOUSAND OF UNIQUE AVATAR COMBINATIONS.

THE TORSO AND LEG PART HAVE BEEN CREATED SEPARATELY. EACH SECTION USE A PROTECTION TO BLOCK THE CLOTH SIMULATION AND AVOID POLYGON INTERSECTION ONCE ALL THE PART ARE BROUGHT TOGETHER.