In celebration of the re-launch of the all new Predator shoes, we created for Adidas an interactive installation that combined augmented reality and projection mapping. 
 
The AR experience was crafted with Paul Pogba who is the muse of the Adidas Predator campaign. 
Each environment was unique to each shoe. Three artists were selected to create illustrations that would reflect both their own style and their assigned shoe itself.







Predator - AR installation
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6938
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Predator - AR installation

Through a first-ever interactive experience, we combined Augmented Reality and Projection Mapping to do exactly that. By stepping inside a multi- Read More
573
6938
14
Published:

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