YE.C夜串
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當“烤串”這樣一個同質化競爭激烈的品類尋求在品牌體驗方面的所有突破時，顯然我們應該放手一試。
人生一腦，一連串的武術動作？「以武學名詞，秘籍圖鑑，戰力未來，格鬥遊戲出招……表不按常理出牌的洞，背後必然有李小龍串術動作」的合理性。
象徵性的“督促督促會，每週任性動態化二脈空間式”的視覺炒作“科技冷戰”，“國潮的內容可以是創新的，未來的武術而留的”一些範式；”而「潮自己」，該不會真有人說很潮的吧。
When you want to make a breakthrough in a very homogeneous market like “skewer” category, it’s obvious that we should give a bold try.
Life is like a skewer. What about threading a chain of martial arts movements onto a skewer? Inspired by the concept of “Future Underground Martial Arts Gym”, martial arts terms, the Secret Arts of Kung Fu, Bruce Lee, combat effectiveness, move list of a fighting game, etc.… There is a certain rationality behind a mind-blowing play that doesn’t comply with the common sense.
The coded lights that represent Ren and Du meridian, the futuristic and dynamic visual that’s all over the place, technology with martial arts, the “Chinese” part of the Chinese fashion can be innovative contents instead of overused templates, and the “fashion” part of the Chinese fashion can only be sensed than speak out loud yourselves.
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服務 品牌形象/動態圖形/室內設計
服務 品牌形象/動態圖形/室內設計
