Holiland Market
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Holiland Market 是一个以跳蚤市场为概念的烘焙甜品主题门店。
在“市集”的概念下，不同烘焙产品线被伪装成跳蚤市场里的不同二手商铺。生日蛋糕变身发条玩具的形态，西点以珠宝的样子进行售卖，现烤面包变成mini沙发，预制作的软点产品伪装成家用机器人，等等。
我们为这些商品建立了产品型录，市集采购指南等一系列市集相关整体视觉。我们甚至打造了一条市集的宣传动画，让顾客沉浸的体验market这一主题。
Holliland Market is a bakery-themed retail store that’s inspired by flea markets.
Under the flea market concept, different baking product collections are disguised as different second-hand shops in the flea market. The birthday cake now turned into the form of toys, the desserts are to be sold as jewelries, the bread is now mini sofas, the pre-made cheesecakes are disguised as household robots, and so on. We created holistic visuals that are relevant to the market concept such as product catalog, buying guide, etc.
Furthermore, we even created an animated promotion commercial for the market to give our customers an more immersive experience under the market theme.
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Service 品牌形象 / 动态设计
