Moodygirl makes organic, vegan, paleo, soy, gluten and refined sugar-free chocolate bars that aim at helping women cope with PMS symptoms, regulate libido levels, relieve stress and support energy. MoodyGirl empowers women to take care of their own body with delicious yet guilt-free chocolate. It’s created by women and made for women.

*This is a student project.

The bold and vibrant color palette echoes Moodygirl’s new view on how women can approach sweets. The playful type choice enhances the fun aspect of the brand.

Chocolate is usually labeled as “indulgent”, “unhealthy“, “ guilty“ food. I used the symbol of labels here to respond to this common view, emphasizing the health benefits of Moodygirl chocolate bars.

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