Adon Multimedia Agency Identity

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preface

The personality, DNA, taste and thoughts of brand owners always influence the first points of visual identity formation. Our attention to these components is much more than the fashions and trends of the day, because brand owners merge with the brand when they consider the body and soul of the brand to be their own. When designing a visual identity, researching the personality and interests of our customers always takes the most time from us. Meanwhile, we enjoy this endless adventure and discovery.

When designing the visual identity of Adan company, we had to pay attention to one important component: creation.
The activity of this company is in the field of event planning, exhibition and public relations.
In fact, we had to design a visual identity for a company whose job is to create unique moments.

In designing the visual identity, we thought about the moment when the audience encounters the main part of this visual identity, namely its Persian typography. Our whole effort was to create a sense of belonging by using the roots of traditional Iranian calligraphy. When designing the typography, we consciously created a mystery so that the audience would pay attention to it for more than 2 seconds and dig a little deeper into it.

A visual identity is zero years old when it is designed and leaves our studio as a product! You have to put a lot of effort into developing this visual identity in the following years, otherwise the identity will not be fully developed and will not take long to die. Breathing new life into its visual identity in the first year is something we believe in deeply.

Social Media of any brand are the point where the audience can relate to it the most. Therefore, we always make the most of this point and include a large part of visual identity development in social media designs.

From the simplest tasks to the most complex orders, the simplest tasks such as business cards and the most complex tasks such as brand introduction teasers, we do everything with the approach of expanding the visual identity. Every time we receive a new order from the brand, we repeatedly review the initial visual identity and look for new tones that can harmonize with the original identity.

This search and expansion of the brand is only possible with the trust of the brand owners.