Marakeb Project . Summer 2023

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preface /

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Creating a captivating visual identity for a waterfront recreational cottage is a delightful endeavor that infused our team with boundless enthusiasm from inception to completion. From the very moment we were entrusted with this project, an unwavering smile adorned our faces, and this joy persisted until the moment we proudly handed over the final files to our esteemed client. Now, with immense pleasure, we present to you the fruit of our labor, a masterpiece to be admired with a gleaming smile.

In every project we undertake, meticulous research lays the cornerstone of our creative process, serving as a guiding beacon that ensures the project's path is precisely charted to success. Our steadfast belief in the transformative power of research has consistently borne fruit, enriching our work with depth and purpose. From inception to completion, we embark on an immersive journey of exploration, unearthing insights that infuse our designs with meaning and relevance.

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At the core of our design ethos, we hold steadfast to two essential principles: the art of appearance and the essence of interior.

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In a fast-paced world, where moments are often fleeting, we embrace the significance of every second, cherishing both the brief and lingering gazes. Whether encountered for a mere three seconds or savored for a leisurely fifteen, we have meticulously orchestrated each detail to resonate with the viewer. Our designs are crafted to make a lasting impact, regardless of the duration of the encounter.

In this project, our approach was imbued with the profound essence of the experience we sought to evoke—relaxation, fun, the boundless sea, and cherished memories. Our mission was to seamlessly integrate these core emotions into the very fabric of the visual identity. With unwavering dedication, we meticulously crafted each detail, leaving no aspect untouched, ensuring that the overarching identity encapsulated the very essence of the place.

As an interdisciplinary typographic studio, our creative focus revolves predominantly around the captivating realm of Arabic typography. In this project, the Arabic script takes center stage, boasting a myriad of visual features that exude sheer artistry and creative prowess. Each distinct feature possesses the potential for its own unique visual expression, whether elegantly intertwined or strikingly independent.

In essence, our work is a testament to the profound beauty and boundless potential of Arabic typography. It is an ode to the marriage of artistic vision and typographic finesse, where the written word transcends mere communication and becomes a visual symphony, touching the hearts and souls of all who encounter it. As we delve into the intricacies of each project, we are driven by an insatiable passion to create typographic masterpieces that elevate the art form and redefine the very essence of visual expression in the world of design.