Bonjour India Festival (Logo & Brand Guideline)

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Credit:

Project Guidance: Shilpi Munda, NID

Brand Guidelines: Shivani Mate

Bonjour India 2022, a gift from France to India

A Celebration of 75 years of India’s independence and Indo-French ties

Bonjour India is an Indo-French cultural festival. This is the 4th edition of Bonjour India. This year marks 75 years of India’s independence and Indo-french ties.

Bonjour India 2022 is currently showcasing in 19 Indian cities a program of 120 events created in collaboration with French and Indian partners, in domains including education, science, literature, cinema, gastronomy, street art, performing arts, and photography.

The project was introduced to us by our faculty, Shilpi Munda, NID.

I brainstormed a lot of ideas and further selected four different concepts out of those,

then I made a small presentation. Initially, there were four students (Abhijeet, Rehman, Shivani, and myself) who gave their design ideas separately to Shilpi, and she forwarded it to the Bonjour-India Team. Out of all other designs, mine was selected for further refinement and to make the final. Then I collaborated with Shivani Mate, my classmate, who worked on brand guidelines for Bonjour India.

Finally, the logo is out and shining! Please go through Bonjour India’s website

to see how the logo is used all over India. Please attend the event if it is

happening in your city. (Between March-May 2020)