McDonald's is famous all over the world for its creative advertising, so creating visuals for McDonald's Ukraine in digital advertising and social media was both challenging and inspiring. We sticked to minimalism, integrity and unusual compositions as main directions in our concepts. Flat lay, levitation, stop motion, limited colour palette aimed to show the product at its best perspective, using creative approach to each single image. Made with OMD OM Group.
Team:
Danylchenko Studio — product shooting
Ilya Kolotiy — lifestyle shooting
Anastasiia Rozumna — creative direction, SMM
Anton Momot — art and creative direction
Iuliia Laguta — design in digital
To make content look balanced, both close-ups and wide shots were used on the set. When shooting outside the photo studio, we also tried to stick to the main brand colours in the overall composition: yellow, white, light grey.
