Life Is An Extreme Sport
We created a platform to position Coke Energy in the market and reach consumers in an engaging and convincing way. In a life filled with everyday hassles we can easily claim that life is an extreme sport. Studying, working, life expectations, peer pressure, social media addiction, etc. It's non-stop madness. So we approached consumers with an empowering message: KEEP UP. Keep up with the hassles of modern day life. And we created a communication that brought this idea to life through digital, print and social media.