ARMANI //
CHINESE NEW YEAR 2022 // BY I-REEL
As our previous collaboration (2020) went very well, the Armani team asked once more our agency to create digital assets for the 2022 Chinese New Year.
Collaborating with the Armani team we have developed the overall concept. The action takes place in a golden bamboo forest that symbolizes strength and resilience. The whole film is constructed as a vertical movement starting with a seed (drop of gold) until a complete forest has grown.
Once the main film was completed, specific animations were created for social networks.
MOVIE //
ARMANI // CHINESE NEW YEAR 2022 - DIRECTORS' CUT
CONCEPT DEVELOPMENT & TREATMENT // CHINESE NEW YEAR 2022 //
STILL FRAMES // CGI
ADDITIONAL ASSETS FOR SOCIAL NETWORKS // MOTION DESIGN //
STORYBOARD // ARMANI //
CREDITS //
Client: ARMANI
Executive Creative Director : I-REEL // vimeo.com/ireel // www.i-reel.fr
Project Management : Raphael Garrigues
Producer : Henri Hayon
Executive Creative Director : I-REEL // vimeo.com/ireel // www.i-reel.fr
Project Management : Raphael Garrigues
Producer : Henri Hayon
Directors : Raphael Garrigues & Ravet Simon
Art Direction : Ravet Simon
3D Artists : Rami Ibrahim, Bruno Jean
Compositing : Ravet Simon
Compositing : Ravet Simon
Motion Design : Lucie Raijasse
Editing & Color Grading : Raphael Garrigues
Editing & Color Grading : Raphael Garrigues
Music : CIRCONFLEX
