Molson - Quarter to 5

Quarter to Five

Molson Coors Beverage Company set out to develop a delivery service and content hub to better serve customers.
The company includes 56 sub-brands, so we had to find a way for them all to coexist in one place. With an increasing number of craft breweries entering the category, we knew our brand also needed to be eye-catching and full of personality.

Enter Quarter to Five, the umbrella brand and platform we created to host all MCBC products and promotional content. Inspired by how Molson Coors combines over a century of brewing experience and forward-thinking, we gave Quarter to Five’s digital-first platform a retro feel to create an equally timeless brand. From the fonts and colours to the logo’s shadow treatment and tagline, Qto5 represents the good times we’re counting down to and celebrating each day.


ECD: Vincent Ramsay-Lemelin
ACD - Design: Philippe Cossette
ACD - Digital: René Charles Arseneau
Copywriter: Julia St-Jean Maron
Motion: David Leclerc, Paul Gaspari and Isabelle Vouligny
Video: Thomas Fortier
Characters design: Marie Chénier
UX designer: Frederique Marquez
Strategy Direction: Elliot Attila
Global VP, Business and Experience Design: Kirstin Hammerberg
Strategist: Phillip Blackman
Account Director: Shannon Griscti, Kiara Wilson and Omar Othmani
Account Supervisor: Jake White
Producer:  Ryan Reynolds
Content Manager: Taylor Stone

Molson - Quarter to 5