Ajaib - #SaatnyaBeraniMulai

When investing in stock and mutual fund, timing plays an important role to determine the end result. The earlier you start, the bigger chance you'll get in making profit. But doing something that involves money like investing, is not easy for the first-timers.

#SaatnyaBeraniMulai or ‘Time to Start Courageously’ creates an urgency for people to start investing on Ajaib app, with calculated risk that allows you to learn in becoming a good investor, right now. Because waiting for the right time is just a waste of time.



TVC
Indonesians would seek advices to strengthen their opinion and decision in starting something. They would go to their friends, psychics, or even wait for a good day according to Javanese calendar.

In this TV commercial, Ajaib that means 'magical', visually translated into a surrealistic video featuring the brand ambassadors, Pevita Pearce and Iqbaal Ramadhan.




Agency: FTW Jakarta x OU
Creative Partner: Erwin Santoso
Business Director: Sherly Basri
Creative Director: Anugraharsya Paramita
Art Director: Jeannie Lie, Claudia Natasha Aksha
Copywriter: Nuris Sungkar, M. Faisal Hibatullah
Strategist: Maria Angelica, Yulita Alvernia
Account Management: Fiqi Hermaarief, Rachel Tabitha
Agency Producer: Imam Gozali
Production House: Meraki Film
Executive Producer: Linda Effendy
Director: Abimael Gandy

Ajaib - #SaatnyaBeraniMulai
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