Introduction
Smart Digital Asset is a fast-growing Media Publishing Company founded in 2018 in Pisa, Italy. I had the awesome chance to design their brand identity and let me be honest, it was an awesome experience. I hope you will enjoy the presentation of this project as much as I enjoyed the process of creating it. So let's move forward.
Smart Digital Asset is a fast-growing Media Publishing Company founded in 2018 in Pisa, Italy. I had the awesome chance to design their brand identity and let me be honest, it was an awesome experience. I hope you will enjoy the presentation of this project as much as I enjoyed the process of creating it. So let's move forward.
Pillars of the Logo
It's not easy to be successful these days. You need to be smart and you need to be efficient. Smart Digital Asset has them both. This is why I selected the symbols of the brain and the CPU circuit board to be the foundations of the company's logo.
It's not easy to be successful these days. You need to be smart and you need to be efficient. Smart Digital Asset has them both. This is why I selected the symbols of the brain and the CPU circuit board to be the foundations of the company's logo.
But being the smart guy is not quite enough to make yourself stand out from the competition. You need to be charismatic and at least a little bit good looking. So this is where the colour palette comes into action in this project. And I assure you these colours will make you smile even in the harshest environment.
Being flexible is always a good superpower, this is why every practical logo needs to be able to look good in different variations and situations. Above you can see how the logo behaves filled in with solid white colour and placed over a gradient background. And if you scroll down you will have the chance to discover the brand's stationery design decorated with a pattern based on the logo.
