茶葉旅行禮盒
TAIWAN TEAS OF SHOPPING DISTRICT
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『嚐一口臺灣特色茶，賞一趟商圈的風光明媚。』台灣素有「茶葉王國」的美稱，多樣性的地理與氣候條件，造就出茶葉得天獨厚的生長環境。茶葉禮盒精選了台灣具代表性的八大商圈（石碇、貓空…），並結合八種台灣在地茶葉（包種茶、鐵觀音…），將各個地方的特色茶集聚一身，共品台灣醇厚如茶的風情。透過品茶去感受台灣多樣的在地特色，猶如旅行般的體驗，整體設計以「郵票」作為包裝設計的概念主軸，簡化郵票之輪廓線條，以燙金的方式增添質感，並將各具特色的商圈風貌以線性繪圖的方式呈現，輔以飽和明亮的色彩，印製在八款顏色的美術紙上。背面導入各個商圈的特色介紹，以四款文字圖標辨別茶類，整合分類各商圈的文化意涵。外盒選用天地盒的形式，溫潤的淺灰底色象徵中華文化內斂的品德，搭配以五種色階銀色印刷的主視覺，並燙金文字圖標收尾，平衡由外至裡一致的風格調性。為能更增添使用體驗的趣味性，將主視覺製作成拼圖遊戲的形式並置於包裝底部，每一片的拼圖，恰似旅行過程中的每一步，呼應主題概念，一片接著一片拚成屬於台灣的良辰美景。
Enjoy a cup of exceptional Taiwanese tea; Take in the pleasures journey through Taiwan’s shopping districts. Taiwan is known as the “Kingdom of Tea” because its varied topography and climate provide the perfect conditions for growing top-quality teas. This gift box includes eight classic teas such as pouching and tieguanyin from eight shopping districts (Shiding, Maokong, and more!). Take the best of Taiwan home with you to enjoy with family and friends. These teas reflect the unique character of Taiwan’s diverse regions. It’s like taking a tour of Taiwan! The “postage stamp” themed gift box is simply framed and features hot foil stamping to promote a quality image. Crisp-lined shopping district scene illustrations are printed with richly color topped off with a chic, gold-laminated seal. This image is also featured on each of the eight differently colored, vibrantly art-paper small boxes inside. Brief introductions to the eight shopping districts are printed on the back of the small boxes. Four icons are used to highlight the cultural character of each district. The soft grey color of the lid-and-base box alludes to the restrained civility of traditional Chinese culture. A five-step silver of Pantone Color ramp provides the key visual, capped by hot-foil-stamped icons that balance the exterior and interior visual experiences. Adding further interest to the consumer experience, the key visual is reimagined as a puzzle game on the bottom of the box, with each piece representing one stage in the Taiwan tea-travel adventure. The puzzle parallels the overall design theme and invites the consumer to, piece by piece, reveal Taiwan’s beautiful scenery.
Art Director - Midnight Design
Design - I Chan Su
Illustration - Kuo Cheng Liao
Photography - Mo Chien
Print - 九水印刷
Paper - 大亞紙業、長瑩紙業
Typeface - 文鼎字型
Client - 經濟部中小企業處 SMEA
Design - I Chan Su
Illustration - Kuo Cheng Liao
Photography - Mo Chien
Print - 九水印刷
Paper - 大亞紙業、長瑩紙業
Typeface - 文鼎字型
Client - 經濟部中小企業處 SMEA
