CHAKRA 能量飲料
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CHAKRA 源自於梵語，意指「圓」，在瑜珈的觀念中是指分佈於人體各部位的能量中樞。品牌標誌的概念是由七個脈輪轉化成七個圓形相互交集，從三維角度看是由六顆圓體環繞一顆圓體的型態，意旨「心靈的聚集」、而從二維角度看則是七顆圓體相互交集，意旨七個脈輪相互共鳴聚集成「光」的涵義，並融入花草意象之線條輪廓，將品牌體驗導向「自然合一」的核心概念。
CHAKRA is derived from the Sanskrit word meaning "circle". In the yogic concept, CHAKRA refers to the energy centers distributed throughout the body. The concept of the brand logo is the transformation of seven chakras into seven circles intersecting each other. From a three-dimensional perspective, this is the shape of six circles surrounding one circle, meaning "the gathering of the mind". From a two-dimensional perspective, the seven circles intersect with each other, meaning that the seven chakras resonate with each other and gather into the meaning of "light". In addition, it also incorporates the lines and contours of floral imagery to orient the brand experience to the core concept of "natural unity".
Art Director - Midnight Design
Design - I Chan Su、Yi Gu
Typeface - 文鼎字型
Client - CHAKRA
Design - I Chan Su、Yi Gu
Typeface - 文鼎字型
Client - CHAKRA
