Brand Implementation Framework
Brand Strategy is a tough job. Brand Implementation is tougher. Inspired by the many great Brand Strategists I've worked with and learned from in the early days of my career, I thought why not attempt to think like them and create my own interpretation of the many frameworks I've co-created with them.
There are much more complex ones than this and I hope you like it. Happy to get feedback. Maybe you can improvise on this on a day you really need it and your favourite strategy partner is out for the day.
My idea and strategy is to think like a broadcaster but implement like a floor manager (TV Studio/Production Term/Role). I was also a floor manager briefly once in my college's TV studio.
The goal is to ensure all the daily and small odd jobs and tasks are completed in the quest of keeping the brand, product, culture, service and team alive, balanced and impactful. Our actions shape and form our brand image.
Thanks for visiting my work and for your time.
