Smart Chips Logo Uplift and Packaging Rebrand
A few years back, we were asked to rebrand a line of Corn Tortilla Chips in Amman’s market, designed initially in the 70's: The touch ups started with the bilingual logo.
The brief was to start with their logo, redesign the packs to apply the new branding on all it's flavors. The new, bold, in your face packs stand out from the clutter, making sales shoot right up!
The Package
All were printed on Matt oriented polypropylene. Different colors were chosen for each flavor, with a very clear icon to resemble the flavor for efficient purchases.
